Steve Jobs' Affair With Mickey Mouse

Now it's clear what to do with a part of Jobs' legacy - the secret is out.
Its stock share of the Disney corporation has been transferred to a foundation run by his widow, Laurene Powell.

This is a message out to the public. The shares are currently around 4.6 billion dollars (3.5 billion euros) worth.

With a share of 7.7 percent is Jobs' foundation is now the largest single shareholder in Disney.
SALE OF PIXAR

Jobs got 138 million Disney shares, as of 2006, his company bought Pixar Animation Studios.
He even bought the animation studio in 1986 for ten million dollars from "Star Wars" director George Lucas.

With "Toy Story" in 1995 the company achieved an initial success, and Jobs, the IPO was a billionaire. As the first fully computer-animated feature film production with the Special Achievement Award (special Oscar) was awarded the Academy Awards.

And the success story continued: for "Finding Nemo," "The Incredibles - The Incredibles," "Ratatouille," "WALL · E - The Last cleans up the Earth," "Up" and "Toy Story 3" was Pixar Oscar in the category "Best Animated Feature Film."
INFLUENCE ON DISNEY
Disney was not only for the purchase of Pixar a profit - even the presence of Steve Jobs paid off for the entertainment giants.
"Jobs had visions in his luggage, because he understood how the changing technology and how it will affect the consumer," said Professor Arvind Bhambri from USC's Marshall School of Business, "Los Angeles Times." "Disney has in recent years begun to reinvent his magic. This is determined along with the purchase of Pixar and Jobs' role in the Disney board, "said Bambhri further.
Even otherwise, the Disney Corporation was technically far ahead ever since: the brand has always been associated with the latest gadgets. By this projection, Disney enter additional profits because the company has suspended its competitors simply.

Brand awareness

Jobs also took a major influence on the brand awareness of the Disney-making power, the "LA Times" reported. True to Apple fashion, he inoculated his board colleagues: "mark on everything, focus on quality."

For the good image of the brand, must be separated by sub-brands Disney, Jobs recommended.
And we listened to the advice of the Apple gurus. Example: 2010 Disney sold "Miramax Films". Under this name, the group also produced strips with violent content. Inappropriate for the Disney brand.

Jobs' Disney shares are with the transition into the Foundation has remained virtually in the family - but whether the spirit of Apple's founder, still blowing in the Disney executive suite is uncertain.